Fast, accurate airchecks give advertisers and brands the confidence to partner with Veritone as a customer-focused and professional organization.īrandon Berman, Executive Vice President of Sales and Sports Partnerships for Westwood One, says, “Discovery is a key element of our renewal strategy. In addition to saving time in the aircheck delivery process, Discovery is helping Westwood One win and retain advertisers. “It’s impossible to overstate the amount of time we’re saving.” THE RESULTS Faster airchecks and deeper advertiser engagement We can then easily send them to our advertisers,” Hancox says. With Discovery, we log in to the application and see all our airchecks sorted and listed. “We wanted to automate the process since we provide airchecks to nearly every advertiser across thousands of stations. This frees up staff to focus on high-value activities rather than audio monitoring, increasing the value proposition of Discovery. Now, they can rapidly grab airchecks across its thousands of radio stations. This allows Westwood One to scale their radio stream search and their other channel searches across their designated market areas. The Veritone team curates the content for each watch list. Veritone’s customer success team created customized watch lists by advertiser, event, and program. This helped them to automate the generation of airchecks further. However, the scale of Westwood One’s operations prompted it to partner with Veritone’s customer success team. As a media monitoring tool, Discovery helps them turn a crushingly slow, manual process into a rapid, automated task.īroadcasters can use Discovery for in-house content monitoring efficiently and effectively. Powered by aiWARE, the first operating system for artificial intelligence, Veritone Discovery helps Westwood One teams quickly find live reads. This helps them search and locate the specific ad content. It provides its staff with a powerful, intuitive user interface for broadcast monitoring. Veritone Discovery captures and transcribes Westwood One’s shows and programs. Then we found Discovery.” THE SOLUTION AI-powered radio content tracking “For years, our traffic team spent most of each day fast-forwarding and rewinding through our audio files to find single 10-second reads. “Providing airchecks is necessary but takes a lot of time in radio,” explains Katie Hancox, Sales Coordinator at Westwood One. These are typically provided to their advertisers after a show has aired or upon request. It was tough for their teams to find live reads quickly. Their staff needed a faster and more efficient way to conduct an audio stream search to find specific ad content. Westwood One lacked a broadcast media monitoring solution to track their programs, podcasts, and syndicated shows. THE CHALLENGE Quickly finding broadcast ad content Before using Discovery, audio stream monitoring took up too much time. Utilizing Veritone Discovery, Westwood One can provide its advertisers and brands with rapid, high-quality airchecks. In addition, the media giant delivers iconic, nationally syndicated sports, news, and entertainment content. They achieve this through their broadcast coverage across programs and platforms. Case Study Westwood One Makes 4-Hour Aircheck Searches take MinutesĪs the largest audio network in America, Cumulus Media’s Westwood One connects listeners with their passions.
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